Table Rock Lake Chamber Receives Destination Marketing Excellence Award
Table Rock Lake Chamber of Commerce Receives
Destination Marketing Excellence Award from HSMAI
Silver Adrian Award to be presented at New York Marriott Marquis
Kimberling City, MO – Table Rock Lake Chamber of Commerce today announced that that the Hospitality Sales & Marketing Association International (HSMAI) has awarded the Table Rock Lake Chamber of Commerce with a Silver Adrian Award for its integrated marketing campaign.
Out of more than 1,100 entries submitted this year, the Chamber’s integrated marketing was judged to be exceptional by experts in hospitality, travel, tourism and media. The integrated marketing campaign category recognizes campaigns utilizing advertising, public relations, and digital marketing to create a unified and seamless experience for consumers to interact with the brand/enterprise. All messaging and communications strategies must be consistent across all channels and centered on the customer.
“We won two state awards for our marketing communications earlier this year, but this one took us by surprise,” said Sheila Thomas, President/CEO of the Table Rock Lake Chamber of Commerce. “We certainly hoped we might be recognized by HSMAI, but this is one of the most prestigious awards in the tourism industry with international competition. Our digital marketing campaign yielded great results this year as we strive to bring people to Table Rock Lake. I’m extremely proud of this accomplishment for our staff, members, and communities we represent.”
The Chamber staff, along with Madden Media, created and implemented the digital marketing campaign. Winners will be recognized at the Adrian Awards Dinner Reception and Gala on Tuesday, February 20, 2018 at the New York Marriott Marquis.
“We would like to congratulate the Table Rock Lake Chamber of Commerce on being a winner in the 2017 HSMAI Adrian Awards competition,” said Fran Brasseux, Executive Vice President HSMAI. “Welcome to the League of Adrian - superheroes saving the world of hospitality from mediocre marketing.”
For information call the Chamber office, 417.739.2564, or go to www.visittablerocklake.com.
About Table Rock Lake Chamber of Commerce
A leader in economic and community development, Table Rock Lake Chamber of Commerce promotes business success and quality of life. Serving all of Stone County and part of Taney County, the chamber promotes tourism; provides information and resources to enhance members' success; advocates for area businesses on legislative issues; promotes synergy in the business community and furthers the Ozark Mountain legacy. For more information please visit the Chamber's website at visittablerocklake.com.