Whether you’re new to marketing or a seasoned professional, Chamber University classes will help you expand your knowledge with real, ready-to-use tips from industry experts in workshop-style classes.
Each class is designed to stand alone, allowing you to choose to attend from one class to all four classes.
Pre-registration is required for all classes. To register use the links provided or call 417-739-2564.
Thank you to our Chamber University Sponsor:
Class Schedule and Summaries:
February 11 (Class #3)
9 a.m. to 11a.m.
Make Better Business Decisions with Analytics: GA4 for Beginners
Course Summary:
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools
About the Presenter:
Speaker: Taylor Goessmann, Destination Strategy Director, Madden Media
March 4 (Class #4)
9 a.m. to 11a.m.
Digital Marketing: The Role of SEO and SEM
Course Summary:
- Learn the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and how they relate to your company's digital marketing.
- Walk away with examples of free and paid tools for analyzing the SEO of your website and build a keyword list for both Search Engine Optimization and Search Engine Marketing.
About the Presenter:
Speaker: Gordon Weathers - NWA Media
Gordon Weathers is a seasoned digital marketing professional with extensive experience in developing and executing successful online strategies. He holds multiple Google certifications in Digital Marketing and works with NWA Media, where he specializes in helping businesses create both organic and paid marketing campaigns that drive revenue growth. Gordon’s expertise in SEO and SEM enables him to tailor strategies that maximize online visibility and deliver measurable results for his clients. With a passion for empowering others, he enjoys sharing his knowledge to help professionals navigate the ever-evolving digital marketing landscape.
Registration is required for each class. Each class is capped at 40 participants, and classes do normally sell out.
To register call 417-739-2564 or use the links provided.