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Launch Stone County Economic Development Campaign

An Economic Development Plan for Stone County


Table Rock Lake Chamber of Commerce has implemented an expanded, bold strategy to drive economic growth. We believe Stone County is at the pivotal point of some exciting new opportunities, and we want to ensure success by developing resources to strengthen and diversify our economy. For the Chamber to institute this aggressive, effective program, private investment is required. Our mission is to help Stone County thrive and grow by generating economic activity for the county, supporting the expansion of our existing businesses, and supporting new business and industry recruitment. We need to increase the resources available to deliver increased economic development services and to provide a professional facility for a small business resource center. Our plan includes four primary focus areas over the next five years:

Business Retention/Expansion/Recruitment

Workforce Development/Housing

Effective Marketing to Visitors

Community Development


Stone County has a long history of perseverance and creativity. From our earliest days, the county had many points of commercial activity, including tourism, manufacturing, and transportation. With the opening of Silver Dollar City (first as Marvel Cave) and the construction of Table Rock Lake, Stone County’s tourism economy took off. In the northern part of the county, agriculture is the most prevalent industry. Table Rock Lake Chamber of Commerce was founded in 1974 to primarily serve Kimberling City, but over the years has expanded to serve all the communities in the county, serving as the county’s Destination Marketing Organization. In 2017, the Chamber began discussions with community partners about establishing a coordinated economic development effort. In 2019, the Chamber hosted an Economic Development Summit for the community. In 2020, the Chamber worked with Southwest Missouri Council of Governments to gather economic data on the county, and in 2021 hired O’Brian & Associates to create an economic development strategy plan, with much community input.


Today, the possibilities for Stone County are very exciting. While our world has faced significant economic challenges, visitors to the lake have increased, and the county has experienced a major increase in the number of short-term rental properties. There are several new developments in the works, and others not yet formally announced. Each of our communities has opportunities that require a different strategy and set of resources, and only two, Branson West and Kimberling City, have full-time administrators. Our largest school district and full-time employer, Reeds Spring, has embarked on a strategic plan that includes a new career/technical center, a renovated primary school and a community park. Stone County currently ranks 56th in the nation for the number of small businesses, and tourism is our major economic driver. The Chamber has been an integral part of marketing our area to visitors, supporting existing businesses, and encouraging community and economic development. 

Current List of Launch Stone County Investors

Investors are represented in alphabetical order.  Committed investors as of 12/8/23.

American Family Insurance, Tracy Carver Agency

Arvest Bank – Chandler Johnston

Aux-Arcs Team at Keller Williams - Ann Ferguson

Ayres Sign Company - Kelby Ayres

BFRealty - Allen and Judy Berkstresser

Branson Bank – Bill Jones

Branson’s Nantucket – Matthew Growcock

Jennifer Busen – ReeceNichols Real Estate

Central Bank of Branson – Joe Loth

City of Branson West

City of Kimberling City

Connell Insurance, Inc. – Randy Brashers

Cox Medical Center Branson – William Mahoney

Dake/Wells Architecture – Brandon Dake

DeWitt & Associates – G.R. Stovall

El Lago Mexican Restaurant – Esteban Aguirre

Generations Bank – Sam Piche

Great American Title

Great Southern Bank – Andrea Brady

HealthMarkets Insurance - Nick Morris

Virgil and Susan Moore

L & J Plumbing – Jeff Justus

Keller Williams Tri-Lakes Realty

Mike Tinnes Farm Bureau Insurance

Ozark Electric Cooperative – Mitchell Johnson

Pizza World – Duane and Amanda Rogers

Reeds Spring School District

Rockn’ Rental at Table Rock – Diane Todd

State Farm Insurance - Maureen Darby

Kristi Stephens - Stone County Treasurer

Stone County Commission

Table Rock Sunset Properties - Kathy and Gary Clark

Table Rock Community Bank - Dwayne Falk

Table Rock Shore Resort – Jim Towery

Talking Rocks Cavern - Bruce Herschend

The Village of Indian Point

Tom Martin Shelter Insurance

Tri-Lakes Board of Realtors

Steve and Robin Verheyen

White River Management Co., Inc. – Mike Walker

White River Valley Electric Cooperative - Cassie Cunningham

Deana Wolfe, REALTOR® - ReeceNichols Real Estate

Yocum Silver Mine, Inc. – Nita Jane Ayres

Why others are investing in Launch Stone County.

Veloris Juneman
Shady Acre Inn & Suites

Kristi Stephens and Mark Maples
Stone County Treasurer and Presiding Commissioner

Larry Maloney
Branson Bank

Gary and Kathy Clark
Table Rock Sunset

Dr. Cody Hirschi
Reeds Spring School District

Nick and Amy Morris
Owners, HealthMarkets Insurance
Nick Morris Agency

Matt & Steph Bekebrede
Vino Cellars at the Lake

Thank you to our Campaign Honorary Co-Chairs

Matt & Steph Bekebrede

Matt & Steph Bekebrede

Cassie Cunningham

Cassie Cunningham

Maureen Darby

Maureen Darby

Dwayne Falk

Dwayne Falk

Mark Maples

Mark Maples

Kristi Stephens

Kristi Stephens

Brett stump

Brett Stump

Brad Thomas

Brad Thomas

Steve Verheyen

Steve Verheyen

Dennis & Nellie Wood

Dennis & Nellie Wood

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